Imagine Journal - Unleashing the inner creative, for the misunderstood teenager
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Role: Graphic Designer, Illustrator
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Project: Imagine Journal
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Year: 2023
Embark on an inspiring journey through this creative writing book for teenagers, where black line illustrations and dynamic graphic designs breathe life into stories, creating a mesmerizing fusion of art and text that sparks the imagination and ignites the mind.
SysAid - Conceptualizing and designing the SysAid Booth for SITS and SWL business events.
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Company: SysAid
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Role: Graphic Designer
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Project: Booth Design & Animation
When we were tasked with designing the new annual booths for SITS and SWL, the perennial question for a designer always is, "How can I improve upon it and create a more lasting impression?" After all, this is SysAid's initiative in crafting a lovemark for both their clients and potential market base. The booth attracted thousands of visitors, and my favorite comment remains: "Whether or not I ever purchase your solution, I will always remember your stand."
Calypsa - The essence of the brand lay in the positive energy, soothing vibe and complete feeling of comfort and relief.
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Company: Calypsa
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Role: Lead Graphic & Web Designer
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Project: Branding
Leading the company's rebranding, a comprehensive transformation unfolded, encompassing new colors, logo, and website design. A refreshed color palette was curated to resonate with the evolving ethos and target audience. The redesigned logo emerged as a symbol of growth and innovation. A user-centric website was meticulously crafted, seamlessly blending aesthetics with functionality. This rebranding effort firmly imprinted our renewed commitment to excellence in the minds of stakeholders, forging a lasting impact.
Zel - Editorial design imagined around collections influenced by stark architecture, layers, and explorations of gender roles.
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Role: Creative Director & Graphic Designer
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Project: ZEL Editorial
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Year: 2018
In editorial design, I embarked on a captivating journey with the creation of Capsule Fall 2018 issue and fashion guide. This project took shape as a visual narrative inspired by stark architectural aesthetics, layered expressions, and exploring gender roles. The magazine edit was thoughtfully crafted to encapsulate these themes, seamlessly weaving them into an evocative visual journey. Each layout, font choice, and image placement was a deliberate step in crafting a compelling story that showcased fashion collections and conveyed profound narratives.
Longing Covid19 - A limited edition series of postcards referencing the struggle of emotion with isolation and loneliness.
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Role: Self Initiated
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Project: Illustration & Graphic Design
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Year: 2020
In the world of creativity, I embarked on crafting a limited edition series of postcards. This project delved into the intricate theme of emotional struggle within isolation and loneliness. Highlighting the irony and humor inherent in these situations, the prints were carefully designed to capture this unique period in human history. Each postcard serves as a visual narrative, weaving emotions and isolation into a compelling tapestry of experience. Through this creative journey, I aimed to encapsulate the essence of our times into tangible art that resonates deeply.
Dilmah Tea - Capturing Dilmah Tea's Essence: Packaging that Chronicles History and Quality
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Role: Self Initiated
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Project: Graphic Design & Packaging
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Year: 2021
Navigating the design development of the Dilmah tea boxes was a harmonious blend of tradition and modernity. Infused with a rich heritage, these boxes required a delicate touch to reflect their timeless essence while resonating with the contemporary audience. Merging classic elements with modern design aesthetics, the challenge lay in capturing the tea's revered history while ensuring it remained relevant in the present century. Through a careful orchestration of the original logo, a refined color palette, and key Dilmah branding guidelines, we crafted a collection that seamlessly weaves together the past and the future.
Groovin The Moo - Poster design was based off the psychedelic aesthetic that characterised the New Age movement, and accordingly the movement of music festivals.
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Role: Self Initiated
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Project: Graphic Design & Animation
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Year: 2021
Explore the harmony between art and music through our music festival poster and animation. These designs radiate vibrancy and dynamism, encapsulating the true spirit of the festival. The poster brims with excitement through its playful visuals, while the animation breathes life into the lineup, extending a warm invitation to join the event. Immerse yourself in the fusion of design and rhythm, and witness how our creations can enrich the very heart of your festival.